Information Pack

Download QR Scanner

DIRECTIONS FOR iPHONE USERS TO DOWNLOAD QR SCANNER APPLICATION:

1. Hit your App Store Application

2. Select search option

3. Search for 2D Sense

4. Select 2D sense

5. Hit free

6. Select install

7. Insert your personal itunes account password

8. Wait for your application to install

9. Once installed hit 2D Sense

10. Take a picture of a TDH QR code using the code scanner

11. Wait for text back containing decoded information from the TDH QR code

12. Follow the information provided to find the next QR code

 

Tom,Dick&Harriet are coming…

Focus Group

We ran a focus group with our target audience to gauge what
their understanding of QR codes. The response was positive.

Filming Day

To help people fully understand the Tom,Dick&Harriet experience,
we ran and filmed a mock Tom,Dick&Harriet scavenger hunt.

The Game

 

Clue 1, sent to the gamers at the outset of the game,
to get them off and racing!

 

 

When the gamers work out the clues and get to the location
they will find a QR code, scanning this code will reveal the
next clue.

The final clue leads teams to the final destination
where the festivities will take place.

On arrival teams again need to find a QR code,
if they are the first team to arrive, they win!

Once the first team has won, this message will be sent
out to the losing teams, leading them to the party.

 

 

Computer Downloaded QR Reader

http://www.apple.com/downloads/macosx/development_tools/qrcreader.html

This reader is downloaded but can only be used on the computer. We need to have one that works on phones.

http://www.2dsense.com/page.aspx?id=matrix&sid=3

Game Sticker

To be stuck up to deliver the clues in the scavenger hunts

T-shirts for photoshoot

Logo

How to download a QR Reader

“You can discover more about a person in an hour of play than in a year of conversation.”

- Plato

From Julie

http://www.in-duce.net/archives/locationbased_mobile_phone_games.php

jumping on the bandwagon!

td&h development

Denso-Wave : The QR Code Creators

http://www.denso-wave.com/qrcode/qrfeature-e.html

What are qr codes

Telstra “What are QR Codes” video
http://qrious.com.au/main.html

Telstra bringing QR Codes via the NextG network

QR Code ‘rules’

http://www.beetagg.com/BeeTaggSystem/QRCode.aspx

QR code campaign – successful Australian case study!

http://blog.insqribe.com/2009/09/27/qr-code-campaign-successful-australian-case-study/

New app for instantaneously feedback

http://www.cscout.com/blog/2009/10/01/yelps-mobile-app-changes-reviewing-dynamics.html

A new app let users review restaurants and shops instantaneously

This sort of application could be useful to our project, instantaneous feedback on clues, sending feedback or part of the game.
- Could compliment the QR Codes

CityHunt: Team Building Scavenger Hunts in NYC, WashingtonDC…

http://www.cityhunt.org/

“cityHUNT scavenger hunt‘s have proven to be one of the most effective forms of corporate team building and experiential marketing.

There are a variety of reasons why this is the case…

Builds Teamwork and Creativity

Customized based on your companies culture and team’s goals

Entertains AND Educates

Includes Everyone!

Scavenger Hunts are the perfect way to get teams to build deeper relationships and boost morale. Plus our hunts are guaranteed to be fun and memorable. When people start solving clues, taking pictures and competing in challenges everyone ends up on the same level and all preconceptions disappear. This is where long term positive change occurs.”

Telstra: Mum 2.0 – Digital Makeover Campaign

http://www.callmum.net/digitalmum/makeover.php

“MUM 2.0″ from Telstra is campaign to try and introduce Mum to online communities, helping her out with the unknown factor, the myths, the protocol and happenings within these communities. Telstra is using the GR Codes within their campaign to target the kids not the mum’s, they are for the kids to ‘dob in mum’ (“Scan the mobile code above to dob in mum and you could win an LG Xenon GR500F”). They have identified that codes as something new and interesting for the teenage/young adult group. The GR Code technology has not yet been embraced within Australia, but with large companies like Testra and The Age using them in key, high profile, highly visual ways, they will more readily be recognised.

We could also conclude that:
-Telstra is helping create the target audience for us – young adults, or the future young adults with the knowledge of QR codes.
- Telstra Mobiles must have the appropriate technology scanner to read the codes.
- Telstra is using the “use to win” competition format

http://vimeo.com/4979525

http://www.jasondeacon.com/futurelions/

TomDick&Harry Code

Amsterdam Artproject

http://2d-code.co.uk/amsterdam-qr-codes/

The Blast Theory

Blast Theory is renowned internationally as one of the most adventurous artists’ groups using interactive media, creating groundbreaking new forms of performance and interactive art that mixes audiences across the internet, live performance and digital broadcasting. Led by Matt Adams, Ju Row Farr and Nick Tandavanitj, the group’s work explores interactivity and the social and political aspects of technology. It confronts a media saturated world in which popular culture rules, using performance, installation, video, mobile and online technologies to ask questions about the ideologies present in the information that envelops us.

VISIT THE BLAST THEORY

3 rules for using QR Codes

http://2d-code.co.uk/three-rules-of-qr-codes/

1. Mobilize the landing page
2. Keep the url short
3. Make the content valuable

Uncle Roy

VISIT UNCLE ROY

The Living Book:

QR Code Scavenger Hunt in New York City

http://2d-code.co.uk/qr-code-scavenger-hunt-new-york-city/

QR Code: 2d barcode

http://2d-code.co.uk/

Coca-Cola QR Promo

http://2d-code.co.uk/coca-cola-qr-code-promotion/

QR CODES

QR code generator

http://qrcode.kaywa.com/

Example of QR coding being used

http://en.semapedia.org/community/learnmore

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